Letter of application example free essay sample

Dessert is the usually sweet course that concludes a meal. The food that composes the dessert course includes but is not limited to sweet foods. Many different cultures have their own variations of similar desserts around the world. Typically, a dessert is a food that comes at the end of a meal. Dessert can come in variations of flavors, textures, and looks. Desserts can be defined as a usually sweeter course that concludes a meal. With the many different varieties of desserts the many cultures have different variations. In modern times the variations of desserts have usually been passed down or come from geological regions. Our dessert, ‘Sweet Stop’, 2. Overall strategy of entry Thailand is one of the main receptors of Foreign Direct Investment in the world. It is estimated that in 2012, Thailand reaches 3.3 billion in foreign direct investment (FDI) during the first seven months of this year against a backdrop of a slow global economy. We will write a custom essay sample on Letter of application example or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Decision Making Grid for FDI Transportation costs and Tariffs: Many countries impose barriers (tariffs or technical) to dessert, and the low value-to-weight ratio and the ability to produce in almost any location diminishes the attractiveness of the exports. The exports from Philippines to Thailand, on the other hand, are more attractive due to the proximity and demandble. Is Know-How amenable to Licensing: Yes; the formula can be easily replicate Is tight control over Foreign Operation required? Yes, to make sure that the product will maintain the original strategy and that focus of the company (to focus on cheese that will give twist to consumers) will be preserved; also, the company might face multipoint competition (since there are big international companies on the dessert industry) and, therefore, could take advantage of an integrated strategy. Can know-how be protected by licensing contract? Yes, because the brand will be Sweet stop’s strongest feature and trademarks are not as difficult to  protect as innovations. Mrs. Atchaka Sibunruang, Secretary General of the BOI, said, â€Å"The strongly positive foreign investment trend confirmed investors’ confidence in Thailand’s potential as a major investment destination and a production hub for the manufacturing sector. Many investors are here to be ready to reap the benefits from ASEAN economic cooperation (AEC) in 2015. Such strong FDI also reflects quick recovery from the massive flood last year. The Thailand Business Partnership has been created to unite and support Thai and International companies in their efforts to engage in community development activities throughout Thailand, using their corporate skills, human resources and where required financial assistance. 3. Dessert Market Analysis The market for desserts has increased over the last few decades, which was greatly increased by the commercialism of baking desserts and the rise of food productions. Desserts are present in most restaurants as the popularity has increased. Also many commercial stores have been established as solely desserts stores. Ice cream parlors have been around since before 1800. Many businesses started advertising campaigns focusing solely on desserts. The tactics used to market desserts are very different depending on the audience for example desserts can be advertised with popular movie characters to target children. The rise of companies like Food Network has marketed many shows which feature dessert and their creation. Shows like these have displayed extreme desserts and made a game show atmosphere which made desserts a more competitive field